Free Seo Guide book for the beginner & Expert
What is Meaning of seo(Search engines optimization)?
SEO its really tricky to get the meaning of the seo in the technical language. in the field of the machines and the digital world it's called as the Search engine optimization means in our common language we understand that optimization of the search engines like Google and Bing. which are the biggest platform of the each one digital resource. Google and Bing which collect the all Information in its drive & server and provide us the informational data according to the intent of query & users.
The data which we looking for exactly for our need we always search on the google or bing and all search engines also provide the data or information which give as satisfaction that we got the same data or information which we looked up. but many question comes in our brain that how the search engines works here, how search engines collects the data or information.
How Search Engines Work?
Search engines always work on the user query or intents. Like being the user we search something through the keyword and google deliver the information which really relevant to our keyword which we have put in search bar of engine and able to see the relevant result on the SERP pages which comes on the top. google has many website relevant to user's query in which there are many useful information are available. google always gives the first priority to those content which really useful for the users. if the content are not user's friendly or unused google always down those content's ranking and never shows those content or the information on the top of SERP Page. the information which appears on the main serp page it's verified by the google bot or searched by users many times.
How search Engines Collect the Information?
Today the all industries & users are depend on the internet and running the business via online. but question comes here that how the google and bing has ocean of the information. answer is simple that google and bing has those data which user provided to google and bing search engines. it's surprising answer for the user that google don't make any information. Google always collect to those data or the information which a user gives to google for the indexing and google load all shared data or the information in the google local server. and if any new user search any query relevant to loaded data so in that situation google shows exact loaded data which are provided by the any user. google has the many data or the information in the form of website, blog, image, videos, map, articles, etc....
if any user create a web site and get his website uploaded on the any search engines that time google send a bot/crawler of that website to analyze the content or the information when crawler come on the website it checks the content and verify content are useful for the another user or not. after that crawler bring the all website data and load all information in google server.
what is Search engines Optimization(SEO)?
Search engines Optimization are the process of the drive the best traffic and improving the ranking or the quality of a website in search engine. so that a search engines give its priority to rank up our website and show the web site in top list of the serp page. there are many strategy to rank up the website in search engine to keeping the view all the algorithm.
What are the strategies to do SEO?
There are two main factor on which if a seo beginner or expert work they defiantly obtain the best result for their website and drive the some organic traffic on the pages or post.
Here are those methods!
a) On-page
b) off-page
if a seo expert or beginner apply these two strategy so most changes are here to drive the best organic traffic on the sites and get the good result.
How many types of seo are there?
There are mainly three types of seo to use those we can drive the more traffic and get the huge impression on the sites but many times google bot role out on these strategies so that it can harm to web sites so that website ranking can go out from the serp page and may be banned your site by the google.
c) Gray Hat Seo
summing up: seo beginner or expert they always work on the on page or off- activity so that they can drive the huge traffic but to bring traffic on the sites are not the piece of the cake because many hidden activity can be done like seo and black hat seo.
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